Critical10 courses currently have zero admissions — Flagship ARVR, Art to Production & Digital Twin start June–July with no pipeline.
Academic Year — July 2026
Class Pacing Dashboard
Real-time enrollment tracking across 15 courses. Add leads, conversion rates, and live pipeline data to activate full pacing intelligence.
237
Seats Remaining
13%
Fill Rate
Period—
Classes
Date range scopes marketing metrics — leads by exact CRM day, ad spend by month overlap (the ad sheets are monthly). Revenue, admissions, fill rate, and seats remaining are all-time (the admissions sheet has no per-row date).
Updated—
Command Center—
Fill Rate
—
—
Seats Remaining
—
—
Revenue Secured
—
—
Net Position
—
—
Blended ROAS
—
—
Enrollment Pacingby batch start · ⚠ = behind pace
Marketing Funnelperiod
Revenue vs Spend₹
Action Queuewhat to do now
Overall Fill Rate
13%
17 of 254 seats filled
Seats Remaining
237
across all courses
Revenue Secured
—
loading…
With Enrollments
5 / 15
courses have any admissions
Performance OverviewAll Courses
Enrollment vs CapacityStacked
Fill RateAll
13%
of capacity filled
17 enrolled254 seats total
0%
1–24%
25–59%
60%+
Fill Rate HeatmapAll 15 Courses
RevenueINR ₹
Secured
—
confirmed
Potential
—
if sold out
At Risk
—
unsold seats
Highest Ticket
—
—
Revenue · P&Lall-time secured vs ad spend
Revenue Secured · All-Time
—
from confirmed admissions
Ad Spend · all-time
—
Meta + Google
Net Position
—
revenue minus spend
Revenue vs Spend—
Revenue SecuredAd Spend
Revenue Timelinetarget revenue per period to fill remaining seats by batch start
Group by—
By Batch Month · Summary▾
Metric
By Batch Month · Per-Class Detail▾
Class
Each class appears in the period of its batch start date. Cell shows current revenue (admissions × fee) / potential revenue (capacity × fee). Classes with TBD batch dates appear in the Unscheduled column. Respects the global class filter.
Course BreakdownClick columns to sort
Course Detail · —▾
↕ Sortable
Course
Type
Batch
Fees (₹)
Enrolled
Cap
Fill %
Remaining
Status
Leads
Marketing PerformanceMeta + Google · Insights tab
Total Spend
—
across all months
Leads Generated
—
blended CPL —
Converted
—
cost per enrol —
Blended ROAS
—
revenue —
Monthly Leads — Meta vs GoogleStacked
By SourceAll Months
▾Per-Class Funnel · Source → Leads → Admits—
Class
Leads
Spend
CPL
Admits
Implied Conv
Revenue
ROAS
Leads are attributed by parsing Meta ad names. Google Demand Gen has no per-class signal — shown as one bucket. Implied conv = admissions ÷ attributed leads (lumps walk-ins/referrals).
Campaign PerformanceMeta ad-level · Google campaign-level
Active Campaigns
—
running in range
Spend
—
Meta + Google
Leads
—
blended CPL —
Most Efficient
—
lowest cost per lead
Campaigns → Ad Sets → CreativesSort
Campaign / Ad Set / Creative
Spend
Impr.
Clicks
CTR
Leads
CPL
Click a campaign to reveal its ad sets, then a creative-level breakdown. Meta is ad-level (Campaign → Ad Set → Creative); Google has no creative feed, so it shows one row per campaign. CTR = clicks ÷ impressions · CPL = spend ÷ Meta-reported leads. Scoped to the global date & class filters.
Top-Performing CreativesRank by
The individual Meta ads doing the work, aggregated across the selected range. Top 12 shown. When ranking by Cost / Lead, only creatives with at least one lead are ranked. The bar shows each creative's share of the leading metric.
CRM Leads · Zohomanual export
CRM Leads Captured
—
in CRM
Capture Rate
—
vs platform-reported leads
Qualified+
—
mid/late funnel
Top Source
—
most leads
Pipeline by StageLead Status
By SourceAll
▾By CounselorLead Owner
▾By Course / Program Interest—
▾Not Interested — Reasons—
Reason buckets · selected period
Parsed from free-text counselor notes — approximate. Some reasons are logged under other statuses (RNR, Call Me Later).
Search notes
Individual Lead Journeytrace any lead end-to-end
Individual Lead Journey · Lookup▾
—
Lead
Created
Source
Channel
Course Interest
Counselor
Status
Converted
Sales · Re-engagement Playbook—
Live CRM data isn't loaded yet — the Sales playbook activates once Windsor returns lead data.
Every lead who didn't buy but is still reachable — segmented, prioritized, and made actionable. Follows the date filter above: All shows the full standing pool; narrower ranges scope to leads acquired in that window.
Priority Target SegmentsTap a segment for the why, courses, channel & message
Audience by Course Familyfor Custom Audiences
Where the ROI IsProfession
▾Converter DNA — where closes actually come fromBudget signal
▾Campus ClustersPartnership pipeline
Top LocationsGeo
Recommended InitiativesData → action
Forecast & Budgetbased on current pace
Required Spend / Month
—
to hit remaining seats by batch dates
Current Run Rate
—
avg of last 3 months
Gap
—
required minus actual
Spending Pace · Actual vs Required—
——
Assumptions
Per-Class Budget Detail▾
Class
Remaining
Batch
Months Left
Conv % used
CPL used
Leads Needed
Total Budget
₹ / Month
Per class: leads needed = remaining seats ÷ conv rate. Total budget = leads × CPL. Monthly budget = total ÷ months until batch starts (min 1). Classes with TBD batch dates are excluded from the monthly aggregate. Italicized values use the default assumption above.
Budget Trackingfrom team-published budget sheet
Allocated Budget
—
team-set ceiling
Spent to date
—
—
Remaining
—
headroom to spend
Budget Burn—
——
Monthly Burn-Down▾
Month
Spend
Budget Remaining
Burn
Creative
Edit Ad Attribution
Assign each Meta ad to a course. Overrides persist in this browser.